After 60 years without advertising, Morton Salt had one simple(ish) request: make people notice us. But how do you get the world to pay attention to one of the smallest commodities around? By showing how even small things — like a 4.2 second music video – can have an incredible impact.
Viral Ads of the Year, Best Ads of the Year, AdAge, Forbes, The Drum, Rolling Stone, The Wrap
Inspired by the 4,000 questions on OkCupid, we provoked daters to question what is and isn’t OK in a partner. Because only by asking what matters to you, can you find who’s right for you.
Unsurprisingly, The MTA banned at least 3 of these lines.
Creativity Pick, Adweek, The Drum, Campaign, and hilariously, Tucker Carlson Tonight
"Gasoline." "Satans butthole." "Rubbing alcohol."
These are just some of the colorful things people have said Cuervo tastes like.
But in blind taste tests, Cuervo always exceeds expectations. So we found real Cuervo shit talkers and made them eat their words with the help of a 262lb UFC champ in this live, unscripted stunt.
We cut this longform like a reality TV show, complete with the classic teaser-style intro.
That became a :30 spot, along with :15s to get fans stoked to watch who got their ass kicked.
Kid’s no longer sit down to watch morning cartoons with a bowl of cereal. So we met kids where they are spending their time — Roblox. We created a 10-level game that immersed kids in Froot Loops World and reintroduced them to a beloved mascot, proving that a 60+ year CPG brand can adapt.
Effies – #1 Most Effective Brand of 2023
4 Gold Effies across Food & Beverage and Media
One Show Shortlist 2023 – Gaming
Pitched, produced and shipped in 31 days. When I recover, I’ll write more about it.
LaMelo did ask me how tall I am. For the record, 6’1”.
We launched Bushmills Irish Whiskey’s new brand platform ‘Follow No One’ through a cinematic retelling of the folktale of Finn McCool, a giant who forged a path off the North Coast of Ireland. Today, that pathway is known as the historic “The Giant’s Causeway”, but to Bushmills, it’s a reminder of the independent spirit the brand has maintained for over 400 years.
From yogurt diets to garlic up the vagina (yup, that’s a thing), women often resort to self-administered treatments to manage their health issues. But no one should have to ‘just deal’ simply because traditional medicine overlooks them. So we showed women that we not only understand what they go through—we can help change it, too.
Fun fact: I am the VO. I cringe every time.
The pandemic changed a lot of things, including people’s ability to travel. So if you could’t go home for the holidays, we sent the next best thing: your Cuervo Doppledrinker.
Hundreds of people signed up to get a life-sized version of themselves sent to family and friends. Now they could still make holiday memories, even if they couldn’t make it home.
AdAge Editors Pick, TimeOut, Thrillist, Travel+Leisure, Design Taxi, Nerdist, PopSugar
Nearly 40% of all food goes to waste. To raise awareness for Morton Salt’s #EraseFoodWaste campaign, we scoured dumpsters to create a custom font, ink and paper made from 100% food waste. Instead of just talking about the problem, we let it speak for itself.
Our first campaign for wedding retailer Zola included a same sex couple (gasp!) kissing. This resulted in a conservative meltdown, coverage on nearly every major media outlet, and the firing of Hallmark’s CEO. Needless to say, the campaign lived happily ever after.
New York Times, BuzzFeed, CNN, Adweek, Washington Post, Fast Company, MSNBC
To re-engage a younger audience, we positioned the unexpected names of vitaminwater flavors as a remedy to something all millennials can relate to: 21st century problems.
