After 60 years without advertising, Morton Salt had one simple(ish) request: make people notice us. But how do you get the world to pay attention to one of the smallest commodities around? By showing how even small things — like a 4.2 second music video – can have an incredible impact.
Viral Ads of the Year, Best Ads of the Year, AdAge, Forbes, The Drum, Rolling Stone, The Wrap
Inspired by the 4,000 questions on OkCupid, we provoked daters to question what is and isn’t OK in a partner. The MTA banned at least 3 of these lines.
Creativity Pick, Adweek, The Drum, Campaign, and hilariously, Tucker Carlson Tonight
To launch eBay Live, we dramatized the obsession, tension and adrenaline of live bidding. As the stakes rise, the world around our heroes transforms, pulling them deeper into the experience.
Cinematic camera work, surreal VFX and immersive sound design create a heightened reality where every bid feels bigger, faster and more personal.
"Gasoline." "Satan’s butthole." "Rubbing alcohol."
These are just some of the colorful things people have said Cuervo tequila tastes like.
But in blind taste tests, Cuervo always exceeds expectations. So we found real Cuervo shit talkers and made them eat their words with the help of a 262lb UFC champ in this live, unscripted stunt.
We cut this longform like a reality TV show, complete with the classic teaser-style intro.
That became a :30 spot, along with :15s to get fans stoked to watch who got their ass kicked.
A ride as stylish and comfy as the new NextGen Acela calls for an outfit to match.
Designed by the talented up-and-comers from New York School of Design. The winner was announced during NYC fashion week, and their outfit was released in a limited-drop. We sold out.
From yogurt diets to garlic up the vagina (yup, that’s a thing), women often resort to self-administered treatments to manage their health issues. But no one should have to ‘just deal’ simply because traditional medicine overlooks them. So we showed women that we not only understand what they go through—we can help change it, too.
Fun fact: I am the VO. I cringe every time.
Kid’s no longer sit down to watch morning cartoons with a bowl of cereal. So we went to where they are spending their time — Roblox. We created a 10-level game that immersed kids in Froot Loops World and to this day, I haven’t made it past level 4.
Effies – #1 Most Effective Brand of 2023
4 Gold Effies across Food & Beverage and Media
One Show Shortlist 2023 – Gaming
The pandemic changed a lot of things, including people’s ability to travel. So if you could’t go home for the holidays, we sent the next best thing: your Cuervo Doppledrinker.
Hundreds of people signed up to get a life-sized version of themselves sent to family and friends. Now they could still make holiday memories, even if they couldn’t make it home.
AdAge Editors Pick, TimeOut, Thrillist, Travel+Leisure, Design Taxi, Nerdist, PopSugar
We launched Bushmills Irish Whiskey’s new brand platform ‘Follow No One’ through a cinematic retelling of the folktale of Finn McCool, a giant who forged a path off the North Coast of Ireland. Today, that iconic pathway is known as “The Giant’s Causeway”, but to Bushmills, it’s a reminder of the independent spirit the brand has maintained for over 400 years.
Pitched, produced and shipped in 31 days. When I recover, I’ll write more about it.
LaMelo did ask me how tall I am. For the record, 6’1”.
Nearly 40% of all food goes to waste. To raise awareness for Morton Salt’s #EraseFoodWaste campaign, we scoured dumpsters to create a custom font, ink and paper made from 100% food waste. Instead of just talking about the problem, we let it speak for itself.
Our first campaign for wedding retailer Zola included a same sex couple (gasp!) kissing. This resulted in a conservative meltdown, coverage on nearly every major media outlet, and the firing of Hallmark’s CEO. Needless to say, the campaign lived happily ever after.
New York Times, BuzzFeed, CNN, Adweek, Washington Post, Fast Company, MSNBC
